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Social Media Marketing

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With the advent of internet in almost every 1in 4 homes, and the growing popularity of social networking sites such as Facebook, Twitter, Orkut, transmitting information, messages, and News takes has become faster and efficient. The marketers are also banking upon these networking sites to promote their products and reach out to the people.

Social media marketing is a novel idea that is catching up with both small and large enterprises. Marketing through internet sites, social networking sites in particular is also known as social media marketing. Since a majority of people spend half the time on these sites, targeting Facebook and other allied sites is a good option to reach the target audience.

Social marketing focuses on creating content that will catch the attention of the readers and encourage them to share it with peers and friends on the social networks. This is like a corporate message that is spread from user to user, rather than by the brand or company itself. It is more like viral marketing.

The benefit of Social media marketing through the use of internet media is that, it does not involve very high costs when compared to the payback. The platform brings about more customer support, gain customers, and manage brand identity online.

When products or companies promote themselves using social media networking sites such as Facebook, Twitter, Blogspot, etc, they also carry the expectation that the user will retweet or repost the advertisement to his site, and the news will spread across to other users, who might be interested too.

Companies can also announce special deals and discount offers by posting their advertisement on the Facebook. This is sure to catch the attention of the user. The company can also post videos on facebook along with comments and testimonials from other users.

Twitter on the other hand allows companies to promote products on individual level by displaying short messages or description about the offer. These messages will appear on followers’ home pages.

Apart from the social networking sites, video marketing is also gaining momentum. YouTube.com is one such platform that allows the corporate/seller to showcase the product features by the means of video. Most of the readers and audience prefer to watch the features online before purchasing he product.

Video marketing is especially popular in the Gadgets segment, such as mobile phones, processors, play stations, laptops. Just a written description does not suffice, therefore the marketers and promoters launch the video of the product on free video sharing sites such as you tube, Google video etc. This also provides the feedback to the marketer, based on the viewer statistics and number of times it has been added to favorites.

While social media marketing is not the whole soul of any marketing campaign, but the marketers should consider to integrate internet marketing via networking sites, with the overall marketing communication objectives, as ignoring it may mean you are losing on potential customers.

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