BUILDING A WEBSITE

3 New Important SEO Factors To Rank Your Website...

The Google Panda updates has changed SEO a lot. Now you do need to consider these new important SEO factors to rank your website.

these factors are considered by Google's main algorithm.

So you must consider them in your website's SEO planning.

To become a leader in your respective niche’s SERPs you have to be a leading brand in your niche. That’s branding.

To stay a leader, visitors from SERPs are going to have to like what they find on your site, probably stay on it and certainly not return to the SERP that brought them. That’s user behavior.

Engagement - that’s comments, mentions, sharing and links from social media (Twitter, Facebook, G+, the other major social bookmarking website, etc) - will increasingly be used to rank and verify ranking. That’s social.

The old SEO factors of on-page optimization, site build and inbound links with target keywords in the anchor are still important.

But branding, behavior and social data now count too. And will likely count more in the future as search engines learn how to use them.

All this means the user experience is now at the heart of SEO.

Your On-line Business Branding

Google favors sites with a wide range of factors that big brands just happen to display. Factors like:

• Brand mentions, shares and links in social media.

• Brand mentions and links on highly trusted sites.

• Searches with brand and domain names.

It’s important to note that the definition of a big brand is relative to the keyword and the market it is part of.

So a big brand in a small market might not be a large company. But a big brand in a big market will be a large company (or a smart small one).

In practice, this means if you’re a small company it’s going to be hard to do well in a big market. This ois one of the 3 new important SEO factors.

To summarize... Success Factor #1: Create your own brand for your on-line business through your website.

Behaviour of Your Site Visitors

User behavior data is all the factors that Google can measure via its toolbar, search results pages (SERPs) and other data sources it might choose to use from its vast store of information. Factors like:

• Time spent on site when clicking through from a SERP.

• Bounce rate.

• Bounce rate back to a SERP.

• Use of the ‘block all results’ button on Google SERPs.

• Time on site.

• Return visits.

Also, when Panda 2.0 rolled out, Google publicly stated that user feedback signals were now being used. These signals can come from use of the ‘Block all results’ links which now appear next to search results if you quickly bounce back to them.

This is the 2nd point of the 3 new important SEO factors

Build Up Authority Status Through Content

To summarize... Success Factor #2: Make your website sticky enough to keep your visitors engaged for a longer time.

Social Proof That You Have Enough Quality Content for Your Website

ll forms of engagement including comments, likes, tweets, +1s and mentions, either:

• Might be found by search engines and directly used in their algorithms; or

• Share your content with a person or website (it may be automated) that then might mention or link to your website in a way that is used directly in search engine algorithms.

Also, such engagement might also lead to repeat and new direct visits and response.

That social might work and work for SEO is clear. The question then becomes: is it significant? And the answer is: yes.

A simple piece of evidence to support that answer is that Facebook is now the most visited site in the US and therefore more popular in the US than Google.

It’s not hard to see why Google would like a piece of that social action.

Google and social

Social websites, especially Facebook and Twitter, are now serious competitors for Google’s audience and subsequent advertising revenue.

So Google has tried (but failed) to ‘do’ social eg, with Lively, Google Buzz, Orkut, Dodgeball, Google Wave and Google Me.

Google+ is its latest effort and this time it might succeed. We’ll see.

With +1 buttons, Google is trying to integrate social with search. If you visit a page or see a search result you like, Google wants you to click a +1 button (similar to Facebook’s ‘like’).

And Google explicitly states: